![]() ![]() These questions are particular to you and to your business, though many of the tools we can all use are the same. Remember this: a content audit is used to try to answer important business questions in relation to content marketing. ![]() Again, quite easy to get that information via tools like Buzzsumo. Similarly, how many social shares you’re getting (if that’s a goal of yours) could be a really good leading indicator of the overall interest in your content. Reports like this, and many others that we’ll talk about, can be analyzed via affordable SEO tools (like Ahrefs for example). In some cases, you can even extend your content audit into a social media audit or analysis of promotion channels.įor instance, analyzing how many backlinks your content is bringing in is obviously related to the effectiveness of your program, though it’s a correlative indicator of success (whereas auditing conversions from content is a direct, first-order indicator). Lower attributable conversions from content.Number of visitors from content (low is bad).There are tons of different features of content ROI you could look at when you’re doing an audit. In other words, you want to see if what you’ve been writing and publishing is working – if all that time and resources you’ve been spending is actually paying off. By performing a content marketing audit, you’re able to determine how best to improve your website content and get a greater return on investment (ROI). A content audit is a systematic and periodic review of all the content on your website, looking at different aspects to infer the effectiveness of said content as it pertains to your content marketing strategy.
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